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Business and Career [clear filter]
Saturday, June 29
 

10:50am PDT

Growth Hacking to Increase Jewish Engagement
If you are building your in-person or online constituent base, establishing or growing your advisory board, increasing your donor base, or just short on time to recruit the best lay leaders and volunteers to be involved with your organization, you should explore and learn about "Growth Hacking for Jewish Engagement".  Developed by Dr. Cook using some of Silicon Valley's best growth hacking strategies, in this interactive and Jewish text-based workshop you will learn how to "growth hack" for your organizations' Jewish engagement and accomplish in 3 months what would otherwise take years.  Basic technology skills required.

Presenters
avatar for Bradley Caro Cook

Bradley Caro Cook

Social Entrepreneur & Growth Hacker, Career Up Now & Growth Exponential
Dr. Bradley Caro Cook is a social entrepreneur, growth hacker, Jewish educator, social organizer, writer, speaker, and civic leader. As co-founder of Career Up Now and the City of Beverly Hills' Entrepreneurship Incubator he believes in the deep and unique wisdom Judaism provides... Read More →


Saturday June 29, 2019 10:50am - 12:00pm PDT
Sonoma Valley (Student Center, 2nd Floor)

5:00pm PDT

Master Class for Entrepreneurs
This master class will explore entrepreneurship and the entrepreneurial journey in today’s tech ecosystem. We’ll discuss career path choices and strategies to find the right idea.  How to find the right team?  How to build the right relationship with Investors such as angels, venture capitalists and corporate investors?  What do investors look for in target investments?  How to manage growth and how to optimize for an outstanding exit and work life balance?


Presenters
avatar for David J. Blumberg

David J. Blumberg

Founder and Managing Partner, Blumberg Capital
David is the founder and managing partner of Blumberg Capital. David is an authority on early-stage and cross-border investing with decades of experience. Prior to Blumberg Capital, David managed international investments with the Bronfman Family Office, Adler & Co, APAX Partners... Read More →


Saturday June 29, 2019 5:00pm - 6:10pm PDT
Darwin 102
 
Sunday, June 30
 

1:20pm PDT

How Marketers Like Me Prey on People Like You (aka The Underbelly of the Internet)
You've surely noticed how sometimes an ad has followed you around the internet.  Maybe you've even heard of something called cookies or pixels.  But that's just the beginning.  I give every new employee in my company this fun and engaging 30 minute talk on how the internet really works.  I will show you exactly how marketers like me are able to target people like you far beyond the "aggregate anonymous" data you keep hearing about - I'll share specific hacks used to target individuals.  I'll explain the fundamentals of SEO, SEM, machine learning powered lookalike audiences, retargeting, information marketing, viral video production, lead generation, and other paradigms that stack the internet against you.  It's time to take the red pill.  Whether you use the internet to research a new kind of makeup or simply buy your next vacuum cleaner, you need to understand how the information you see in Google, Facebook, Instagram, etc. is created.  Led by Alex Furmansky, whose digital marketing team has successfully leveraged internet marketing to create multiple million dollar brands.

Presenters
avatar for Alex Furmansky

Alex Furmansky

Startups & Playful Tech
Alex Furmansky is a mensch with a wild side.He is the founder of Budsies, the company which turns artwork and photographs into 3D custom stuffed animals.  Budsies has brought to life over 75,000 custom plush creations.  From Budsies, he also spun out Petsies (which turns photos... Read More →


Sunday June 30, 2019 1:20pm - 2:30pm PDT
Alexander Valley (Student Center, 2nd Floor)
 
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