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Sunday, June 30 • 1:20pm - 2:30pm
How Marketers Like Me Prey on People Like You (aka The Underbelly of the Internet)

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You've surely noticed how sometimes an ad has followed you around the internet.  Maybe you've even heard of something called cookies or pixels.  But that's just the beginning.  I give every new employee in my company this fun and engaging 30 minute talk on how the internet really works.  I will show you exactly how marketers like me are able to target people like you far beyond the "aggregate anonymous" data you keep hearing about - I'll share specific hacks used to target individuals.  I'll explain the fundamentals of SEO, SEM, machine learning powered lookalike audiences, retargeting, information marketing, viral video production, lead generation, and other paradigms that stack the internet against you.  It's time to take the red pill.  Whether you use the internet to research a new kind of makeup or simply buy your next vacuum cleaner, you need to understand how the information you see in Google, Facebook, Instagram, etc. is created.  Led by Alex Furmansky, whose digital marketing team has successfully leveraged internet marketing to create multiple million dollar brands.

avatar for Alex Furmansky

Alex Furmansky

Startups & Playful Tech
Alex Furmansky is a mensch with a wild side.He is the founder of Budsies, the company which turns artwork and photographs into 3D custom stuffed animals.  Budsies has brought to life over 75,000 custom plush creations.  From Budsies, he also spun out Petsies (which turns photos... Read More →

Sunday June 30, 2019 1:20pm - 2:30pm PDT
Alexander Valley (Student Center, 2nd Floor)